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The Stars at Night...

Posted On Wednesday, November 27, 2013

I'm finally feeling rested enough to sit down and hackout a post on Wizard World Austin -- first let me start off by saying it was an AMAZING show!  I've never been to Austin before and it's definitely city I plan on returning to soon.  The art flair in that town is PALPABLE!!

There were LOADS of folks there, which from what they said excelled in number from the year before. Big shout out to the WizardWorld staff for OBVIOUSLY doing a knockout job on getting the word out and people in the doors!

Day One Setup!
My table was in WAAAAAAY back of the show, the last row facing the hard grey brick walls.  It gave me a chance to prove  my theory that placement at a show is absolutely relative to the energy you bring in .   I can happily say that my take was pretty darn good and that's even WITHOUT focusing on the 8 Bit Challenge (it was such a strong dynamic that I'm SERIOUSLY considering ditching it).

One of my struggles as a creator has been to find the right price point for my merchandise!  I'm a FIRM believer in not gouging for profit -- on one hand, I've held to the notion that MORE people with my work is better, subscribing to what I call the "Walmart Paradigm" (more sales at lower prices is just as lucrative as fewer sales at higher price points).  I've heard the argument time and again that shows (especially the giant ones like Wizard World) charge so much that people don't have $$ to support the artist there, so I aimed to price my work at level that wouldn't rely on people having a large influx of expendable cash.

Hob-knobbin' with Rooker!
BUUUUUUUUT…I also need to make a certain amount of money if I'm going to continue doing these shows!  I've got expenses of my own and this is VERY MUCH my job.  So, as great as my plan was, I was operating at too far of an extreme (thinking more as a fan than a business man) on how to set things up.  Thankfully, my good friends Terry and Leia Huddleston have taken me under their wing and suggested a few price points I can play with that are profitable for me, but still rather convenient for my customers (THANKS YOU GUYS!!!).

Again, my experience at the show was absolutely TREMENDOUS!  I got to turn-up and out a bit, hitting the local bar scene, kicking it with stars like Michael Rooker and Norman Reedus.  I took to the Wizard World show stage to take part in a Win-Lose or Draw competition (shout out to the other artists taking part, Nikki Forte, Matt Fillbach and Carl Reed!)

I'll definitely be back for some more fun in the Texas sun (hopefully there will be better weather next year!) in 2014!  If you've never been to Austin, it's a trip you'll never forget -- so what are you waiting for?!?!?!

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